As a REALTOR®, you are responsible for creating your own career and being as successful as you possibly can be. That means that learning and improvement should never stop for a real estate agent. We’ve compiled a list of books that we think will help any real estate agent in their business – whether you are just starting out or if you have been selling real estate for decades. There is always room for self-improvement and to grow your business!
by Joe Sesso
Hear tips and secrets from top agents around the country and how they became so successful in their real estate careers. You’ll read tips and advice from different real estate rock stars, and how you can become a top-selling agent yourself!
by Grant Cardone
No matter what it is you want to be selling – a product, yourself or a service, Cardone will help you to get the techniques and approaches needed to sell. You’ll learn handling rejection, turning negative situations into positive ones and guaranteeing yourself greatness. Sell or Be Sold is a great read for anyone in sales, particularly in a real estate career.
by Tom Rath & Donald O. Clifton
Working in the real estate market means that your sales and reviews are based not only upon the quality of your work, but how you interacted with your clients. How Full is Your Bucket? will help increase positive emotions and show how every interaction with other people affects you and your business.
by Hal Elrod
Ready to take your real estate career to the next level? This book will help you get there! It blends strategy and inspiration to help make you more successful. It also reveals a “not-so-obvious secret that will transform your life in just 30 days.”
by Dale Carnegie
Although this book was originally published in 1936, the principles and lessons inside these pages are timeless. Improve the way you handle clients and help make others like you as a person and as a REALTOR® by using the techniques and lessons inside this book.
by Tom Rath
Many of you have already read the bestseller Now, Discover Your Strengths, but the classic book has been updated to 2.0. If you work in a real estate team or work with clients often, find out what your strengths are and how you like to work to increase your productivity and success. If you are a team leader, encourage all the members on your team to read this book and discuss the results at the end to increase your team’s productivity and teamwork.
by Marie Kondō
Every real estate agent has had to deal with clients who just refuse to clean up their home when it is on the market. But, everyone knows that a clean house sells much faster than a dirty one. By reading this book and sharing the information with clients – or even using it in your own life – you’ll be amazed at how different a home can look!
by Shonda Rhimes
Shonda Rhimes, the creator of Grey’s Anatomy and Scandal, decided for just one year to say yes to every unexpected invitation and suggestion that came her way. A year later, her career was completely transformed. This book is great inspiration for anyone, but particularly a real estate agent who is charge of their own career.
by Linda Schneider
This real estate self-help book is all about going back to basics. It’s time to get out in the market and actually talk to potential clients that might be moving in the future. Door to Door helps real estate agents to figure out what to say, what to wear and how to get results from knocking on doors.
by Richard H. Thaler
Do you think about decisions before you make them? Nudge will help you to look at the decisions you have been making, and how you can change the way you think about choices you have to make. This book shows you a “choice architecture” that can help nudge people towards the best decisions to make.
by Sheryl Sandberg
Any woman in a real estate career needs to read this book. Women in all areas of business need to start standing up for themselves and being confident in their work. This also rings true in real estate. Sandberg helps women to make small changes and become more successful in their career.
by Michael J. Maher
This book follows the story of a real estate agent who meets a mortgage professional. He then asks her about her keys to success which are shared with the reader. Learn how to build a successful business with referrals with the book 7L.
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