As a Realtor, I am very aware of how a home smells as I usher potential buyers through the door. Unfortunately, my nose has been assaulted by a vast variety of smells ranging from most unpleasant to refreshing. For years I have been telling my Sellers to eliminate odors everywhere in the home and if possible, bake cookies just before people come to view the house.
Now, however, Yahoo News reported the results of a study about smells affecting how people buy. The article is coming out next month in the Journal of Retailing. Co-Author, Eric Spangenberg, who is a dean of the college of business at Washington State University, said the study showed “that shoppers spent 31.8% more, on average, when the store was scented with a simple orange scent.” This is important because the researchers didn’t use an unpleasant scent as a comparison but instead used a complex scent of orange, basil and green tea.
Spangenberg believes that complex scents, even if they are pleasant, can be a distraction. The problem, Spanglenberg believes, is that many people on a subconscious level will use time and energy to figure out what they smell. When I bring buyers through a house I don’t want them processing smells. I want them to be concentrating on the features of a potential home.
Therefore, according to the research, the seller should have one scent such as lemon, orange or pine. Here’s a tip: don’t have the scent come from an artificial source. Don’t use sprays, candles or plug-ins. It’s better to bring in fresh cedar boughs from the yard in the winter or pick lilacs or lavender in warmer weather.
Here’s another tip: slice an orange and place in a pot of water on the stove. Heat to just boiling and transfer mixture to a small crockpot. Keep the crockpot setting on low and the smell will fill your home with the scent of oranges. You can substitute mint instead. Even a vanilla bean will work well.
Forget the cookie dough. Go with just one fresh, clean scent and know that the buyers are 31.8% more likely to buy if they like your home.
When you are ready to place your home on the market or if you are looking for a new home please text or call me at 402-670-8775 or email me at Marie.Otis@cbshome.com.