May 6, 2013 – CBSHOME Real Estate (CBSHOME) and david day | associates (dda) received a platinum award of merit from the Omaha chapter of the American Marketing Association (AMA) for millennial market research and subsequent workshops for CBSHOME agents.
“We wanted to develop an effective marketing strategy, targeting the Millennial generation,” said CBSHOME President and CEO Joe Valenti. “We looked to dda to help us conduct research, and communicate insights and tactics with our agents.”
dda’s cross-analysis of local and national market research yielded specific strategic recommendations, and equipped CBSHOME’s Realtors with a clear understanding of the audience segment and unique language to engage Millennial customers effectively. Agents reported putting the tools into practice immediately.
dda and CBSHOME were recognized in the Market Research: Large Business category by the panel of Kansas City AMA chapter judges, who evaluated local marketing collateral and campaign materials on the basis of Objective, Execution and, most importantly, Results.
“We helped CBSHOME refresh its brand a few years ago, and love the continued opportunity to help it thrive,” said David Day, dda founder, president and creative director. “Agents indicated that their understanding and ability to effectively engage with Millennials increased by 150 percent based on our workshops. Winning an award from the AMA for our research just sweetens the results.”
About david day | associates
dda is a strategic, creative partner that uses a proven process of discovery, clarification and activation to get to the heart of a brand, and help it connect with the people who matter. Our Omaha-based company collaborates with brands to shape identity from the inside out through research, design, development and management of communication channels, including online, interactive, print, personal, environmental and ambient media. Learn more about who we are, what we do and why we do it at dday.com.
About CBSHOME Real Estate
CBSHOME Real Estate is a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. It is the region’s leader in residential real estate with six sales offices throughout the Omaha Metro area. HomeServices of America, Inc. is the second largest full-service residential real estate brokerage firm and the largest settlement services provider in the United States. For more information, visit www.cbshome.com.